In August 1999, Mone launched the Ultimo lingerie brand at Selfridges department store in London. Mone came up with the idea for the Ultimo bra, the brand’s first product when she was wearing an uncomfortable cleavage-enhancing bra one day and believed she could create a more comfortable cleavage-enhancing bra.
How did Michelle Mone make her money?
MICHELLE Mone is a savvy entrepreneur from Scotland. She made her wealth by inventing Ultimo and selling the lingerie brand for millions.
What happened to Ultimo bras?
Some 21 years after it was launched by Scottish entrepreneur Michelle Mone, the Ultimo lingerie brand is to cease trading. Staff have been informed of its demise, concessions in retailers have already been shut and its website will close on 15 April.
What school did Michelle Mone go to?
Born Michelle Allan in Dennistoun in the East End of Glasgow, daughter of the manager of an ink manufacturing plant who lost his job due to illness, Mone was brought up in a modest household without even a bath. She was educated at Whitehill Secondary School.
What did Ultimo sell?
Ultimo was a Glasgow-headquartered designer lingerie brand, majority owned by Sri Lanka-based lingerie group MAS Holdings. It was founded in 1996 by Michelle Mone (now Baroness Mone), via her company MJM International Ltd., with her ex-husband Michael.
What is Michelle Mone known for?
Michelle Georgina Mone, Baroness Mone, OBE (née Allan; born 8 October 1971 in Glasgow, Scotland) is a British businesswoman and parliamentarian. In 1996 she and her husband Michael Mone founded MJM International Ltd and the lingerie company Ultimo, which she sold in 2014.
Is Ultimo still trading?
The Ultimo underwear firm set up by Michelle Mone is to cease trading in the UK. The Conservative peer, now known as Baroness Mone of Mayfair, established the lingerie brand in 1996. The firm achieved international success after actress Julia Roberts reportedly wore an Ultimo bra in the hit film Erin Brockovich.
Is Michelle Mone a billionaire?
Michelle Mone, 49, finally weds billionaire Doug Barrowman, 55, after postponing wedding three times.
Was Michelle Mone on the Apprentice?
She was a pundit on The Apprentice: You’re Fired and had an on-air altercation with a then-unknown contestant Katie Hopkins. And, perhaps most famously, she hired Penny Lancaster, Rod Stewart’s wife, to model for Ultimo and, after her contract ran out, replaced her with Rachel Hunter, the singer’s ex-wife.