What is a letterform logo?

2. Letterforms. Lettermark is a symbol representing the company through the use of its initials or the brands first letter. These marks are exclusively typographic. Letterform is a single letter used as a mnemonic device for the company name.

What is the meaning of letterform?

Definition of letterform



: the shape of a letter of an alphabet especially from the standpoint of design or development.

How do you make a letterform logo?

Making your Letterform logo is easy with BrandCrowd Logo Maker

  1. Pick a letterform logo. Pick one of the letterform logos on this page or update your search.
  2. Customize your letterform logo. Change colours, fonts, add a tagline… …
  3. Download your letterform logo! Download your letterform logo and start sharing it with the world!


What is abstract logo?

An abstract logo is a symbol or image that isn’t necessarily recognizable, but rather a complex geometric shape that represents your business in a conceptual way. More importantly, abstract logos are able to infuse layers of meaning into an image, making yours a memorable, conversation-starting logo.

What is a letterform in typography?

A letterform, letter-form or letter form, is a term used especially in typography, palaeography, calligraphy and epigraphy to mean a letter’s shape. A letterform is a type of glyph, which is a specific, concrete way of writing an abstract character or grapheme.

What is the area of a letterform called?

Stroke refers to the main body of the letterform. They may be straight, as in letters like l, z, k, v or curved like in c or o. The different parts of the stroke are given below: The imaginary line on which most characters sit is known as the baseline (4).

What is a letterform product?

The term letterform is used in typography to describe the strokes that make the shape of any letter, number, or other character in an alphanumeric set. Letterforms are stored in groups called typefaces, which are further grouped into fonts.

See also  What is a 400 day clock?

What is a combo Mark?

Logotype + Logomark = Combination Mark



A combination mark is simply logotype and logomark combined into one logo. Text and image or icons are combined to enhance the branding message and helps clarify what a business is all about. There are however integrated and stand alone combination marks.

What is a wordmark in design?

Also known as “logotypes”, wordmarks are purely letter-based and only feature the name of a business. We’re talking no images, icons, or even emblems; wordmark logos are stripped down, sometimes even reduced to initials with 1-3 letters.

How do I create a text logo in Illustrator?


The cool thing about the built in type kit is you can really nail down what kind of fonts you want to look at. So if we go to this little pin right here which is the first icon next to filters.

What is a serif letterform?

The decorative strokes: A serif is a decorative stroke that extends off the end of a letterform. Typefaces that have serifs are referred to as serif typefaces, while sans-serif typefaces do not have those decorative strokes. Some popular examples of serif typefaces are Times New Roman, Garamond, and Georgia.

What is the width of a letter called?

set width

The width of each character is called the set width. The set width includes the width of the actual letter as well as the space needed between each character.

What is the best letterform for creating modern content?

For designers looking for an elegant font, modern typefaces offer a bit of class with their refined geometric letterforms.



Here are a few modern typefaces to consider for your next web design project.

  1. Bodoni Moda. …
  2. Abril Fatface. …
  3. Prata. …
  4. Kepler. …
  5. Cantata One. …
  6. Vidaloka. …
  7. Old Standard TT. …
  8. Ratio Modern.


What is an ascender height?

The ascender is the upward stroke above the x-height in a lowercase letter like d, b, or h.

See also  Can you wear skirts to church?

What is the line in a capital A called?

The cap height or capline is another imaginary line. This one marks the height of all capital letters in a typeface. Notice that the cap height is below the maximum height of the typeface. A stroke that connects two lines in the capital letterforms of “A” and “H” is called a crossbar.

What is baseline text?

Definition: In typography, the baseline is the imaginary line upon which a line of text rests. In most typefaces, the descenders on characters such as g or p extend down below the baseline while curved letters such as c or o extend ever-so-slightly below the baseline.

What is baseline in graphic design?

When it comes to designing, a baseline would be the invisible line (grid) that is used to write a text. Therefore, in designing (particularly in typography), it helps us write consistent content in a straight line. In a baseline grid, there are invisible lines on which the text sits and is written.

What’s another word for baseline?

What is another word for baseline?

standard measure
criterion model
reference touchstone
guideline basis
example precedent

What is headline and baseline?

The short answer is: A headline is the line appearing at the top of the ad that catchily summarises the product benefit or unique point of diference. A strapline appears at the bottom of an ad and sums up the essence of the brand or company. A tagline is another word for strapline, more commonly used in the USA.

How do you write a subline?

How to write subheadlines that convert

  1. Make it longer. Marketing research tells us that the most effective headlines are short (less than 10 words). …
  2. Complement your headline. Write your subheadline after choosing a headline so they can complement each other. …
  3. Include your USP. …
  4. Don’t overinform. …
  5. Encourage action.
See also  What should I wear to an outdoor wedding in May?


What is a newspaper tagline?

A tagline is one short phrase (usually no more than 8 words) that describes the purpose, product, service, or philosophy of your company. The tone of the tagline sets the voice for your business, and should appeal directly to the type of client/customer you are trying to attract. The tagline is your slogan.

What is a tagline example?

A perfect example of a descriptive tagline is Walmart’s tagline – Save money. Live better. Another good example of a descriptive tagline is KFC’S It’s finger-lickin’ good.

How do you create a tagline?

How to Write a Great Tagline

  1. Step 1: Write a paragraph that explains who you are and what you do.
  2. Step 2: Condense that paragraph into one line.
  3. Step 3: Condense even further.
  4. 4) Test your taglines with your customers and employees.


How do you write a good tagline?

10 Tips for a Remarkable Tagline

  1. Keep It Simple.
  2. Avoid the Marketing Meeting Effect.
  3. Tell a Story.
  4. Explain Your Offering.
  5. Communicate With Clarity.
  6. Describe Who You Are.
  7. Require a Double Take.
  8. Keep It Short and Simple.

How do I create a tagline for myself?

Make it specific. Include an action word. Include at least one dynamic emotion or feeling word. Make affirmations for yourself, not others.

How do you create a tagline and logo?

They are as follows:

  1. Make it short. When it comes to a business logo, you’re limited on space, and therefore limited on the number of characters you can use in your slogan. …
  2. Make it catchy. Do whatever it takes to make your slogan stand out against your competitors. …
  3. Make it informative.


What is a catchy tagline?

A slogan, by its simplest definition, is a catchy tagline or phrase that’s used by a company for advertising. It’s a short and sweet reminder of the value a brand offers their customers.