Who is the owner of EM cosmetics?

Michelle PhanMichelle Phan (born April 11, 1987) is an American Beauty YouTuber. She is the founder and owner of the multimillion dollar cosmetics line EM Cosmetics.

Who is behind EM Cosmetics?

Michelle Phan

Michelle Phan rebranded EM Cosmetics with her newfound creative control when she bought the company from L’Oreal. Reduce your product line and focus on your strongest assets. When Michelle Phan relaunched EM Cosmetics, she focused on three items: blush, lip gloss, and eyeliner.

What does em in EM Cosmetics stand for?


em, a Vietnamese word meaning “you,” is used affectionately to address loved ones including a little sister, girlfriend or elder. It is also literally and figuratively a reflection of “me” – it is a makeup line that reflects the needs of Michelle’s community, their personal beauty stories and life moments.

Where is EM Cosmetics manufactured?

the US

The products are cruelty-free, vegan and made in the US. They will be available online at emcosmetics.com but consumers will be limited to three purchases per person, per item during the relaunch period.

What happened to EM Cosmetics?

Em Michelle Phan has been sold to Ipsy – a company co-founded by Phan herself. Phan first partnered with L’Oréal as the first official video make-up artist for Lancôme and launched her cosmetics range in 2013. At the launch, she referred to Em Michelle Phan as “a dream come true”.

Did Michelle Phan create Ipsy?

Ipsy was co-founded in 2011 by YouTube beauty vlogger Michelle Phan, Marcelo Camberos, who joined the company as CEO from Funny or Die and Jennifer Jaconetti Goldfarb, who joined from Bare Escentuals. The company’s initial business model was tested in a beta site called myglam.com in December 2011.

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How much is Ipsy company worth?

$800 million

Today, Ipsy has over 1.5 million monthly subscribers and is valued at $800 million (Fast Company).

Are EM Cosmetics cruelty free?

We are 100% cruelty-free! EM Cosmetics does not test on animals, nor do we condone anyone else to test our products on animals. You will be happy to know that almost all of EM’s products are vegan with the following exceptions: True Gloss | Caramel Glaze (contains carmine)

How much does Michelle Phan make?

Michelle Phan Net Worth: Michelle Phan is an American YouTube star and makeup expert who has a net worth of $50 million dollars. While working as a waitress in 2006, she began posting makeup tutorials on YouTube.
Michelle Phan Net Worth.

Net Worth: $50 Million
Profession: Makeup Artist, Vlogger
Nationality: United States of America

Where does Michelle Phan live now?

Michelle Phan’s Brentwood Abode

Since starting her channel in 2006, the beauty buff now has nearly 9 million followers, a cosmetic line, and this $4.7 million Brentwood mansion to call home.

Is Michelle Phan still married?

Did Michelle Phan get married? No, Michelle is not yet married. She is however in a romantic relationship with Swiss model Dominique Capraro. The two has been dating since 2010 and were recently rumored to have been engaged.